Pur & Pure Shampoo by Druide

€19.95
Tax included

Gentle, fragrance-free shampoo specially crafted for sensitive and immune-compromised scalps. This hypoallergenic formula cleanses deeply without irritation, free from heavy metals, sulfates, and fragrances—perfect for daily use by those with allergies or heightened skin sensitivities.

Use with the Druide Pur&Pure revitalising conditioner

Made in Canada

Description

Designed with delicate scalps in mind, this organic shampoo offers a pure and soothing cleanse ideal for immune-compromised individuals, including those undergoing medical treatments or experiencing skin conditions like eczema and psoriasis. Free from fragrances, essential oils, and harsh chemicals, its hypoallergenic formula respects your scalp’s natural balance while removing impurities gently.

Formulated with nourishing organic aloe vera to hydrate, calming calendula extract to reduce inflammation, and moisturizing coconut oil to restore softness, it revitalizes hair without causing irritation. Purifying white clay helps absorb excess oil and impurities, while arginine supports healthy hair growth and elasticity.

Suitable for all hair types, including young children, this shampoo provides a clean, protective care routine free from sulfates, cocamidopropyl betaine, and heavy metals—ensuring safe, daily use for even the most sensitive scalps.

Pur&Pure shampoo and conditioner are carefully crafted with sensitive and immune-compromised individuals in mind. Both products are free from sulfates, synthetic fragrances, essential oils, and common irritants such as cocamidopropyl betaine. This makes them ideal for delicate scalps, including those prone to allergies or skin conditions.

They use only mild, natural ingredients like organic aloe vera, jojoba, olive, and coconut oils, plus soothing calendula and nourishing flaxseed extract. These ingredients help hydrate, calm, and protect your hair without causing irritation.

The gentle preservatives and pH-balancing agents included are widely recognized as safe and ensure the product remains pure and effective without harsh chemicals.

You can feel confident that with Pur&Pure, your hair care routine supports scalp health, reduces discomfort, and keeps your hair soft, manageable, and naturally beautiful.

No sulfates like SLS or SLES — common irritants often avoided by people with sensitive scalps.

No synthetic fragrances or essential oils — no risk of irritation from added scents.

No cocamidopropyl betaine — avoids potential allergen/irritant.

Emulsifiers and thickeners (like cetearyl glucoside, xanthan gum, cellulose gum) are mild and non-irritating.

Natural oils and extracts (aloe vera, jojoba, olive oil, calendula, coconut oil, flaxseed) are well-known for their soothing and nourishing properties.

Preservatives like sodium benzoate, potassium sorbate, levulinic acid, and sodium levulinate are mild, widely accepted in clean and natural cosmetics, and generally safe at recommended concentrations.

Composition

Ingredients:
Aloe Barbadensis (Aloe Vera) Leaf Juice*, Water (Aqua), Decyl Glucoside, Propanediol, Glycerin, Calendula Officinalis (Marigold) Extract*, Cocos Nucifera (Coconut) Oil*, Bentonite, Arginine, Xanthan Gum, Cellulose Gum, Levulinic Acid, Sodium Levulinate, Citric Acid, Potassium Sorbate, Sodium Gluconate.

99% of the total ingredients are of natural origin.
35% of the total ingredients are from organic farming (*certified organic ingredients).

With Druide skincare, you are guaranteed the highest quality, recognized by COSMOS ORGANIC, ECOCERT, and COSMEBIO. The formulations are rigorous and exceed all the standards required by certification organizations. All packaging is eco-friendly, 100% recyclable, and made from HDPE with no environmental impact.

Does not contain:
Sulfates, Phthalates, PEG (Polyethylene Glycol), EDTA (Ethylenediaminetetraacetic Acid), Phenoxyethanol, Colorants, Mineral Oils, Synthetic Fragrances, Gluten, GMOs.

Advice for use

Apply a small amount of shampoo, about the size of a hazelnut, onto your palm. Gently massage it over your entire scalp. You may notice little to no foam at first, which is normal. Rinse thoroughly. For best results, repeat the process: apply the same amount and massage again. This time, the shampoo will lather. Leave it on for 2 to 5 minutes if possible before rinsing thoroughly.

To complete your hair care routine, use the Druide Pur&Pure conditioner after every shampoo. For deeper nourishment, apply a mask or quick treatment once a week.

If you use heat styling tools, we recommend applying a heat protectant. For those who tolerate essential oils, you can add one drop of your preferred essential oil to a tablespoon of conditioner before applying.

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